From idea to income, build your empire by the light of the Morning Moon.
Who We Are
Meet Coach Lacy
I’m Lacy J. Watson, the heart of Morning Moon Digital Media.
I spent years in naturopathic clinics as a medical assistant, health coach, and office manager, building systems in the real world before I ever touched “online business.” Working a 9-5 office job lit my fire for helping people with a dream develop their businesses.
I believe in practical frameworks, soulful strategy, and easy-to-navigate tech. My goal is to help everyday people create their digital empire and develop their businesses- one idea at a time.
Wyoming-born and raised, Washington-based. I built Morning Moon to help creators Anchor In—clarify the offer, tighten the copy, and launch with confidence. My studio specializes in Squarespace & Kajabi builds, AI-assisted branding, platform setup, offer architecture, and straight-talk business coaching for wellness providers, spiritual entrepreneurs, and small businesses across the U.S., Canada, the UK, and Australia.
My approach is simple: Digital Done Differently. Clean design + clear words. Systems that scale. Ownership over your tools so you’re not drowning in them. Whether we’re mapping your offer suite, tightening a sales page, or shipping your whole platform, the goal is the same…from Overwhelmed to Online with excellence and ease.
When I’m not coaching entrepreneurs or polishing websites, I’m serving my local community, volunteering my time at the local horse riding center for the disabled, collaborating with wellness studios, and refining the Morning Moon playbook with my husband and business partner, Jessie. In our free time, we enjoy taking our dog on adventures, spending time with our daughter, hiking, paddleboarding, floating down the river, and enjoying community.
If you’re ready to build your empire by the light of the Morning Moon…let’s make it real.
Meet Jessie
Jessie Watson is Coach Lacy’s business partner and husband. Jess is the backbone of Morning Moon, keeping things flowing so Lacy can do what she loves. His strengths include copywriting, digital design, and data input. Together, Lacy & Jessie combine their skills to give their clients customized support.
We can help.
Bring your ideas to life
The vision in your head deserves a real home—clear offers, clean systems, and a digital presence that makes sense. We help you turn scattered inspiration into a step-by-step plan you can actually execute.
Build your confidence
Confidence isn’t something you wait for—it’s something you build. With strategy, structure, and honest guidance, you’ll stop second-guessing and start showing up like the leader your business needs.
Expand your potential
You’re not meant to stay small because your tech is messy or your message is unclear. We help you anchor into foundations, scale with integrity, and create an online ecosystem that supports your growth—without burning out.